9/12/2019

Creating wealth: The Afgri example.

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Executive summary


This article focuses on shareholder wealth creating in companies. This is a very broad focus and is therefore reduced to several key terms with the example of Afgri in an agricultural environment. The business community is more and more focussing on profits. This tendency is been highlighted by Afgri's profits and growing share prices in contrast with Senwes where shareholders are irritable about their company. The King Report on corporate governance has highlighted several aspects in this regard and is it also covered in this article.


This view has opened the debate about shareholder wealth creation and ownership in agri-businesses. The purpose of this article is to set a benchmark for the use of agri-businesses to stay current in an ever changing and highly competitive environment.


0TK (Afgri) was established in 1 as an agricultural co-op and converted into a public company in 16. With a strong balance sheet and large cash reserves Afgri was a sure target for a takeover. A new business vision was employed after Brait and Allen Gray gained majority control in 001/0. The company was shedding no performing noncore assets, like its cotton, meat and egg businesses and also sold its debtors book. The cash freed by the restructuring was pumped into a special dividend of R a share.


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Key terms to be investigated include the following


o Capital structure This article raises the point that the changing capital structure of Afgri has lead to increasing profitability from an equity viewpoint. Although terms like WACC (weighted average cost of capital) has become common language in Afgri the board still seems not working enough towards a targeted capital structure that would result in further shareholder wealth creation. The current debt (long term debt)/equity ratio is 1.85%


o AC1 The accounting standard AC1 is discussed under performance measurement, although it's a standard in performance reporting. The issue of including or excluding several items on the financial statements is currently very controversial. In lining up with GAAP (general accepted accounting practices) and specific AC1, Afgri shows a declining book profit that would be traumatic in the eyes of financial analyst. The focus must still fall on cash flow returns, irrelevant of accounting practices


o EPS versus EVA Afgri follows a dual objective of EPS and EVA. The concern that EPS (earnings per share) will distract Afgri from sustainable wealth creation is expressed. EVA (economic value adding) on the other hand is a measurement working towards increasing profitability in relation to capital on a sustainable basis. Using EVA as an ultimate measure could also be dangerous and should it be used with other objectives


Contents


Executive summary……………………………………………


1. Problem statement…………………………………………. 4


. Industry review……………………………………………… 4


.1 Changes from co-operatives to companies…………………………. 4


. Changes in the economy………………………………………………. 5


. Structural changes……………………………………………………… 5


.4 World wide agricultural tendencies……………….………………….. 5


. Literature review and best practices……………………... 5


.1 Capital structure………………………………………………………… 5


. EVA and EPS…………………………………………………………… 7


. Corporate governance………………………………………………… 8


.4 Market strategies………………………………………………………. 10


.4 Financial performances………………………………………………. 10


4. Evaluating changes over the last years………………… 11


5. Critical evaluation of performance measurements……. 1


5.1 CA1………………………………………………………………… 1


5. EPS versus EVA……………………………………………………… 1


6. Corporate governance…………………………………… 14


7. Solutions for sustainable wealth creation……………… 16


7.1 New strategies………………………………………………………… 16


7. Sustainable wealth creation in corporate governance……………. 17


8. References………………………………………………… 1


. Appendices…………………………………………………


Table 1 EVA……………………………………………………………


Table Financial Statistics Afgri………………………………… 4


Problem statement


Statement 1 Afgri promises to shareholders state that they will maintain grow in earnings per share above inflation (OTKaner, 00). How do this statement comply with the EVA model which is also been promoted by them in the same article? The working paper will discuss the assumption that the management tries to manipulate two conflicting measures to reach their target of shareholder wealth. What was the factors that contributed to their success as been presented in the latest financials?


Statement The changes in the capital structure have most probably contributed very positive on the success of Afgri and did they lower their business risk. This paper will discuss the effect of changes to optimal capital structure, keeping in mind the risk associated with the agricultural environment. The steps to change capital structure will be viewed like buy back of shares, dealing with cash reserves previously held and their ideal debt ratio


Statement Afgri are complying with the accounting standard RE1 (OTKaner, 00) even though uncertainty is been noticed in the dealing with aspects like debtors, assets and stock. The term been problematic is "on or off the balance sheet". This paper will deal with contemporary views on this aspect.


Statement 4 The code on corporate governance puts pressure on company's to act on the best interest of shareholders. Afgri's main shareholder is Allen Grey with 8% interest, which represent institutional shareholders. The pressure by certain shareholders is not always in favour of all shareholders. Aspects to be highlighted in this section will fall on the independency and skills of the board in compliance with the second King report.


Industry review


Changes from co-operatives to companies


The business community in SA is more and more focussed on the profits. Competition will increase in coming years with more words like take over, new alliances and rivalry outside traditional trading areas. Producers of inputs and financial institutions are also entering the field in financing, grain trading and supplying their product to the end user. This was traditionally the terrain of agri-co-operatives.


This threat in competition could lead to the result that traditional agri co-operatives will be left with a client basis loyal to them on grounds of the credit facility's been granted to them. Another conflict lies in the fact that shareholders and clients are the same people. The clients of traditional co-operatives wants good service in contrast with shareholders who would like profits through service to clients who wish to pay for service because of the value it would add to their business.


Most of the agri cooperatives has changed to listed companies and is it now the board's task to see after the well being of their shareholders in contrast with the view of "service" of traditional co-operatives. The terrible performance of companies like Senwes has lead to shareholder activism. This could lead to similar actions in other companies and should board members look into the performance of their companies. New-generation agricultural services companies should be based on sustainable wealth creation and the kind of customer service not previously available to this market segment. (Willemse, 00)


While the old-style co-operative served a vital purpose in meeting farmers needs in a highly regulated environment, agriculture had become far more challenging and competitive, requiring a clear business focus, backed by scientific farming methods. (Ebedes, 00)


Changes in the economy


Globalisations will also lead to several changes in the local economy like the distortion in the macro economy, market liberalisation, structural changes in local businesses and the consequence of innovation on local markets


Structural changes


o The sector composition has changed from a production economy to a service economy.


o The demand for schooled workers has increased.


o Changes in technology has lead to higher capital requirements per worker and increased productivity per worker


World wide agricultural tendencies


One of the important qualities of globalisation is the change in business activities and focus from local commitment to international involvement. The lowering of import tariffs has left farmers and agri-companies to the unfriendly environment of international competition


A characteristic of globalisation is that the production focus has shift to a consumer focus. Consumers choices is far more reaching in an open economy and are they also far more fastidiousness.


Another paradox of globalisation is the establishment of powerful trading blocks. This, together with government subsidies to protect local business in most of the western world makes the marketplace very unfair. These subsidies distort open trading relationships and do they penalize developing economies.


Literature review and best practices


Capital structure


Williamson and Francis (001) asked the question why optimal capital structure matters. The short answer is that companies failing to maximize shareholder value for years by being under-leveraged and then, in a frenzy of activity designed to address the lazy balance sheet, rapidly became over-leveraged and so destroyed even more value.


They set some rules for firms in keeping the optimal capital structure


o Minimizes the average cost of capital (inclusive of hedging activities).


o Maintains adequate liquidity at all times (not only in reality but also in the perception of major investors and the broader stakeholder community).


o Ensures adequate flexibility to finance value-enhancing investments required by the corporate strategy. These are principally acquisitions and other large capital expenditures.


The overall effect of financing and risk management activities is to create an equity risk that is trading in a manner consistent with the corporate strategy or equity story communicated by management.


It is well known that companies must operate in an optimum capital structure. Most companies reach their optimal capital structure through the use of target debt ratios (Graham & Harvey. 00). In setting target debt ratios companies tend to range from flexible targets to rather set targets. Larger companies are likely to have target ratios. The target level of debt ratios is influenced by the ability of companies to cover interest cost as well as the desire to maintain credit ratings and provide adequate reserve for future financing.


The most important consideration in corporate debt policy is financial flexibility or unused debt capacity.


o Finance future expansion


o Earnings and cash flow volatility


o Using corporate tax advantages


Graham and Harvey also find that earnings per share dilution is the most important factor influencing the issuance of equity, while EPS should not be diluted if the company earns the required return on the new equity. It is interesting to know that CEO's with a MBA find EPS dilution less important.


Another way of looking at capital structure is the equity for debt swap and convertible debt. In investing in new projects the equity for debt swap can increase profitability when payoffs with a positive NPV adds to shareholder and creditor value. Equity for debt swaps precedes management's investment decision. Convertible debt on the other hand is the process of changing the capital structure after the initial investment according to the firm's investment strategy like the conversion of debt into common shares. Isagawa (00) uses this theory in explaining the situation where a manager is prevented from investing in a project causing financial distress and to resolve the over- or under investment tendency. Isagawa argue that managers would not undertake unprofitable projects, as without conversion the cost of straight debt will prevent management from undertaking unprofitable projects. This study lacks in the sense that it did not explain the cost of equity and debt in relation with each other.


A major finding of a study (Mankin & Chakrabarti. 00) states that companies with more conservative capital structures incorporating lower amounts of debt should have a larger cushion to survive in periods of economic suffering although no clear reason exist to suppose that conservative capital structures would correlate with better financial performance. Traditional theories of optimal capital structures take cost of capital, tax advantages of debt financing, volatility, risk and financial distress in account


EVA and EPS


Economic value added (EVA) and market value added (MVA) are measures of company performance that are designed to encourage managers to focus on shareholder wealth creation. Eva is a trademark of Stern Steward Consulting Group, but is the application of the idea not new. GE used the idea called "residual income" in 155, which is operating income less a capital charge (Chew, 00116)


The formula of Eva is


EVA = NOPAT (C total capital)


Nopat and total capital employed must be adjusted to more accurately reflect the cash return earned and the true capital base from which return was generated.


C (cost of capital) represents the minimum rate of return that a company must earn to avoid reduction in capital charge.


Firms with a positive EVA should also experience a growing MVA as MVA represents current market value less its book value


Like all financial measure's EVA has its limitations. By implementing EVA firms must use it as a integrated tool with other financial an non-financial measures to commit top management as well as employees to value creation. Further, EVA holds managers accountable for their investments wherever a company calculates its profit and loss (Woods. 16) (see appendices for benefits and problems regarding EVA)


According Ehrbar (18) the first thing a company should do in pursuit of a higher MVA (Market Value Added) is to abandon the cult for EPS (earnings per share)


Ehrbar claims that investors are beyond the point of caring just about the last quarterly earnings releases. The presumption that companies can manipulate their stock prices by manufacturing earnings numbers is hubris at best and leads to dishonesty.


Those who manage for higher earnings per share are relying on what is known as the "accounting" model of stock valuation. Prophets of the EVA system argument as follow (Ehrbar. 18)


o EPS can be manipulated by accounting practices. EPS does not provide a clear understanding of variables that drive value, such as operating margins, cost of capital and competitive advantage period.


o The EVA methodology addresses business and financial risk and allow the investor to gauge the magnitude and sustainability of returns. EVA also examines the three fundamental principals of value creation cash flow, risk and sustainability of returns.


Corporate governance


King Report on Corporate Governance


The King Report on Corporate Governance for SA 00 (second King report) emphasise that certain measure must be in place to ensure sound corporate governance and that such measure must be self regulatory. The report also emphasises that the most important part in the corporate system are shareholders represented by institutional managers who are stewards of the public, whose funds are invested.


Some aspects of the report are


Triple bottom line


Companies should over and above the traditional financial reporting also be reporting on their social, economic and environmental practices.


Firms like Sasol and Eskom have already issued separate reports on non-financial issues.


The JSE is also working on a new index to be used as a benchmark for investors to measure a firms performance on a corporate social responsibility level. The move is in line with recommendations in the King report.


According to Mervyn King institutional investors want measurements that will enable them to draw their own conclusions about sustainability. He said that sustainability could be measured then non-financial aspects such as human resources, your technology today, e-commerce, the environment in which youre operating are been assessed. (Mervyn King interview, Africa News Service, 00)


Accounting policies of companies and financial reporting standards


Mervyn King also stated that reporting, through accounting principals, as it's been known today really failed to communicate essential information to the various stakeholders. What's been develop is called value accounting where a company actually report on important matters like strategy, the organisation of the company, technology, environmental factors and measurements such as debt/equity ratios. Legislation is pending to give legal backing to accounting standards. This will enable the Financial Services Board to act against firms whose financial statements do not meet standards. The JSE recently formed a panel to assess complaints about whether financial statements are in compliance with standards. The bourse is expected to require listed companies to use international accounting standards by 005 instead of SA standards. A white paper was recently published proposing that public sector enterprises must also comply with the King code.


The role of directors


The king report is aimed at aligning the interests of directors with shareholders to ensure that care and skill is applied in doing their duties. The corporate governance code recommends that companies should disclose their director's remuneration and is it already a requirement for all listed companies. The aligning of remuneration should be more in line with corporate performance than the sensational reporting of it in the media.


The code also seeks to do away with the old boys club of directorships". (Mabanga, Africa News Service, 00) The code calls for establishment of a board charter, setting out minimum acceptable levels of attendance and delegation of powers, as well as issues like retirement age, if the board wishes. The code also demands a full disclosure of directors attendance and a rigorous appraisal of the board, its chairperson, and the CEO and Company secretary with outside help where necessary. The code recommends that boards should include executive and non-executive directors, as in the past, but should also have independent non-executive directors. The independent directors should have no direct or indirect financial interest in the business, no association with the companys main suppliers or customers and should not have been employed by the company in the previous three years. (Africa News Service, 00)


The compliance of SA businesses


The recommendations of the King report on corporate governance have been endorsed by the findings of a private survey of SA-listed companies. Corporate Footprint conducted the survey; a research company established by Frater Asset Management, which had a 45% response to a questionnaire sent to 54 SA-listed firms.


Findings of the research are summarised as follow.


· Many firms are taking steps to improve their corporate citizenship, but have a considerable way to go to improving disclosure and realising the gains be made by addressing investor concerns


· The areas that scored lowest in the survey are those related to directorships, remuneration practices and related party transactions and broadly correspond with the revised focus of the report


· A number of respondents expressed concern over the disclosure of information, and many only agreed to participate if the full rankings were not publicised


· Several high-profile companies state they do not seek shareholder approval before implementing share option schemes for non-executive directors


· Most companies would not consider restraining director earnings in the face of company wide retrenchments. Most companies do, however, state that it is policy to limit director earnings when their bottom lines are under pressure


· Just 10% of the respondents had policies limiting the number of external directorships taken on by executive board members, and none required its directors to write the exams offered by the Institute of Directors


· The company with the top score overall including corporate governance practices, social responsibility and environmental management was SA Breweries with 86%, followed by Stanbic and Old Mutual. The average score was 68% and the lowest 4%.


· Governance scored the highest among the respondents on average, with board and committee structures, stated compliance with codes, internal ethical practices and risk management receiving most attention


· Environmental management was accorded the least emphasis of


the three main areas of corporate citizenship, with an average performance of slightly more than 0%, the survey showed there was a high degree of social awareness, with employment equity and empowerment issues a priority with most companies.


· All respondents were addressing the HIV/AIDS issue among employees by interventions like awareness programmes.


(Marrs D, 00)


Market strategies


A study been done by Nienaber, Cant and Strydom (000) found that similar firms, faced with a similar situation and seemingly applying similar market strategies may achieve very different degrees of success. The study found that the market strategy applied by the firms in question complied with the principles of market strategy, to varying degrees. The firms that adhered to these principles to a greater degree appear to have been more successful than others. It appears that the less successful firms neglected the principle of 'sustainable competitive advantage'. It was concluded that adherence to the principles of a sound market strategy could lead to improved performance.


Although the study was been done on poultry firms some interesting finding was concluded


o Change in management returned improved results


o Restructure, move head office - improved earnings


o Restructure, sell loss making subsidiaries improved results


Financial performances


A study was done on the top 100 co-operatives in the USA by David Chesnick (1) who found that financial performances declined because of lower agricultural product prices. South Africa is currently in the same position regarding product prices after declining exchange rates affecting grain and meat prices. The reasons for declining performances and solutions to gain competitiveness is presented shortly


o Operating expenses increased more than gross margins (especially labour expenses)


o Lower interest made debt financing more attractive and did debt levels increase.


o Companies with diversified income was in some cases profitable owing to unconsolidated subsidiaries


o Equity has climb, but is overshadowed by dept


o Activity ratios points to decreasing efficiency in the use of assets to generate profits


o Since traditional equity finance relies on net margins co-operatives are increasingly turning to outside capital to fund their operations


o Without outside capital it will be difficult for agri companies to fund expansion


o With no expansion it will be difficult to increase efficiencies in their operations and thus cut into future net margins


o Co-operatives must balance their need for capital with the need for investment


o Mergers, consolidations and joint ventures are other ways co-operatives is trying to streamline operations


Evaluating changes over the last years


Considerable progress was made in extending the groups footprint into new markets and territories. The name of the company was changed from OTK Holdings to AFGRI. The new name, and new corporate identity, reflects Afgris ongoing transformation from a regional agricultural co-operative to a global, world-class agricultural services business. Notwithstanding that lower agri-commodity prices, mainly as a result of the stronger rand, will have an adverse effect on certain areas of its business, the groups diversification, recent acquisitions and geographical expansion, together with further improved operational and procurement efficiencies should ensure that it achieves its financial targets for the year ahead. Several changes to the structure in Afgri were made since the new management took control.


Balance sheet


o Selling of interest bearing debtors to Landbank, but did they keep the management over the debtors book


o Selling of hire-purchase book to Wesbank but did they keep management over the book


o Agreement with ABSA and RMB to purchase stock and to store and market the stock


o Cash obtained from selling debtors was used to pay a special dividend of R.45


Selling of non-profitable non-core business


o OTK Food Division to Pride Milling


o Eggbert Eggs


o OTK Red Meat Division


o Un used properties


Out contracting of internal services


o Computer services to AST


o Personnel administration to Logical Options


o Internal audit to PWC


Personnel


o Attracting top qualified people


o Bonuses based on EVA


Shifting of head office from Bethal to Bryanston


Name change from OTK to Afgri


(Goosen. D. 00)


In evaluating the changes in the capital structure of Afgri it is clear that the change from 0.4% debt to total capital to 1.81% debt to total capital has had a substantial effect on the return of shareholders funds. The capital structure is still totally under geared in comparison with a company like Tiger Brands with a debt/equity ratio of 50%. The company wants to achieve a debt/equity ratio of 0%. In a discussion with the financial director, he points out that it must be kept in mind that the debt ratio (total debt/total assets) is 8%. In changing the capital structure the company do not want a total debt ratio above 60%. The following means will be used to change the capital structure over time.


o Some short term debt will be financed over a longer term


o New acquisitions will be financed with debt


(Goosen, D. 00)


The change in cash reserves is very prominent, when observing the net interest paid from 1 to 00. The operating margin is relatively constant over the period under review, but show profitability in terms of shareholder funds an upward trend.


Critical evaluation of performance measurements


CA1


The JSE Securities Exchange has approved substantial amendments to its listing rules that will require all companies listed on the exchange to comply with International Financial Reporting Standards (IFRS) for years commencing on or after 1 January 005. Previously, a company whose primary listing is on the JSE could elect to comply with either South African Statements of Generally Accepted Accounting Practices (SA GAAP) or IFRS.


Under the amended JSE rules, a JSE GAAP Monitoring Panel will have the authority to sanction listed companies for non-compliance with either SA GAAP or IFRS


The accounting standard with the most dramatic impact on Afgri is AC1. This accounting standard deals with the methods on the valuation of financial instruments. The implication of AC1 is the question of whether certain items must be included in the balance sheet or not. (On or Off the Balance Statement)


In the case of Afgri the previous year's profits has been over stated by R111milion. (Goosen, D. 00) The accounting standard rules that no adjustment can be done to previous profits and must they now adjust accumulated profit (equity). As disclosed in the announcement to shareholders dated 18 September 00, Afgri restated its figures for the interim period to 1 August 00 to reflect the changes made to account for the impact of AC1 and AC11 (dealing with the reclassification of foreign subsidiaries). EPS and HEPS figures for this period were restated at 16,c (previously reported 7,4c) and net tangible asset value per share at 40,7c (previously reported 44,c). This restatement also took into account the impact of the losses incurred by the groups Trading Division during this period. (www.otk.co.za. 00)


The two factors that designate whether a company can release certain items from their balance sheet are risk and reward. Afgri has sold their debtors book, but do they carry some of the risk concerning these debtors. In an attempt to solve this problem Afgri has agree on an administration and management contract with the Landbank to administrate the debtors for a fee of 1.5% (prime rate). Another solution would be the inclusion of the amount in the balance statement in relation to the risk or reward factor.


EPS versus EVA


In an question put to Jeff Wright (00) (Deputy Managing Director Afgri) that the EPS measurement should be dumped, as this measurement is in conflict with EVA, he states that this is not the only measure in Afgri and that every person is been rewarded on the EVA system.


According several news clips Agri's Graham Ebedes and Jeff Wright are firm believers in the principle of EVA and sustainable wealth creation for shareholders. One of the first things on Ebedes and Wrights agenda when they joined the company was to strip out under performing businesses OTKs maize milling, red meat and egg businesses were sold. The business model was changed and the debtor's book was sold to the Land Bank. An R.45c special dividend was repaid to shareholders in 001. (Ryan, E. 00)


In contrast with EVA, Afrgri also sets an EPS. objective of delivering a 15 to 0% growth in earnings per share. In an article by Ciarian Ryan (00) the consequences of an EPS methodology are exposed. EPS remains the performance measure most readily accepted by analysts, notwithstanding its capacity to obscure true operating performance. "Many are now challenging the primacy of the earnings approach. Not only do EPS distort reality, but the calculation is also easily manipulated by senior executives whose bonuses may be tied to earnings improvement, say Joel Stern and John Shiely in their book The EVA Challenge. After the collapse of Enron, WorldCom and other Wall Street icons, the accounting profession is in the dock. Shareholders want the true picture of financial performance, not artistic renditions."


In the same article (Ryan, C. 00) the benefits of the EVA model is given and do it also mention Afgri's efforts to apply EVA


o One of the most commonly cited examples of excellent working-capital management is Pick n Pay, which for the year to February 00 generated sales of R6bn, with stock of about R1,5bn. This means it turns its stock over 17,4 times/year.


o There is a surprisingly strong correlation between EVA creation and share-price performance. Companies that fail to earn above this weighted average cost of capital destroy value for shareholders. EVA imposes tight disciplines on business operators by forcing them to fix or exit those businesses that destroy value.


o Afgri employed the EVA methodology. The group had transformed from an agricultural co-operative to an agricultural-services firm. New management found considerable waste


o Afgris results over three years show debtors have dropped to R00m in the year to February 00 from R1,7bn in 001, while net cash has grown to R46m from Rm two years ago


It is important to bear in mind that EVA, like all financial measures, has its limitations. On its own, it is not a complete performance measure and will not prevent managers from engaging in dysfunctional behaviour. However, steps can be taken to minimise these shortcomings by supplementing EVA with other measures, typically non-financial, and by tying incentive pay to group performance. In addition, companies considering implementing EVA must also realise that it is not a cheap, short-term initiative, but one that requires total commitment from top management and a willingness on their part to empower lower level managers and employees. (Woods. 16)


Corporate governance


Brait has identified OTK (Afgri) as a proposition and did they target the company through a hostile take over. The two institutions Brait and Allan Grey's intervention in September 000 resulted in a board reshuffle to include their own representatives, and the appointment of a new MD and deputy MD.


It is seldom SA investor companies reshuffle boardrooms, unlike the US model where investors play a greater role in appointing the company executives. The new constitution of the company has lead to restructuring and was followed by a special dividend (R4.80) share price after the debtor book was sold to Landbank.


The current board is representative of Afgri's institutional shareholders and include Francois van der Merwe of Allen Gray and till lately Mervyn King of Brait who is also known for the King report on Corporate Governance.


On questioning Graham Ebedes (00) the MD of Afgri on the independence of board members, he denied the existence of pressure from institutional shareholders, but admit that board members could not be totally independent and did he include farmers who is still part of Afgri's board. The largest shareholder, Allen Gray is a value investor with no intention to invest in companies with short-term results. Ebedes also states that an open line of communication exist between the board and main investors in the company.


Afgri is one of the 1 finalists in the Board Effectiveness category of the Deloitte & Touch Corporate Governance Awards. Added to that, Allan Gray's Simon Marais recommends that investors put their money into the stock, which he believes will provide "safe, stable income, a high income yield, and clean accounts, good cash flow." The "new look" Afgri emerged from what the chairman of Afgri, Pietman Erasmus terms as a hostile takeover by Brait. He said that immediately after the takeover, there was some negative sentiment towards the Brait directors who joined the board, but they realised that they (Brait) are very good businessmen and that they are not going to break down the company by stripping the assets." Looking back, Erasmus adds that "shareholders have reason to be very satisfied with what happened in OTK." (Kemp. S. 00)


Positive aspects in Corporate Governance


o The board supported transformation of the company as it recognised the value of the customers and shareholders. Four "farmer directors" on the board shows the commitment to the client base and minority shareholding


o Of those on the board, three are executives and ten are non-executives, falling in line with King II's recommendations for a larger portion of non-executive directors.


o Till lately one of the group's board members was chairman of the South African Corporate Governance committee, Mervyn King.


o Normal board meetings are held once a quarter, and special board meetings are held when necessary - usually "up to about six in a year," Interaction with other members of the board is regular, (Kemp.S 00)


o Disclosure is on a high standard. The annual report, over and above the traditional financial reporting also reports on their social, economic and environmental practices. The accounting standard, AC1 is also incorporated into the system to reflect a more accurate view on the companies position


Negative aspects in Corporate Governance


o The main shareholding represent institutional shareholders. Substantial danger could arise when a majority shareholder strips a company from assets like cash reserves to maximise earnings on a short term.


o Minority shareholding combined with other shareholding can put similar thinking parties in control to change the composition of the board and direction of the company's strategy to comply with their own needs.


o The composition of the board and management is not representative in terms of the employment equity act and could this aspect lead to future costs


Solutions for sustainable wealth creation


New strategies


Jim Budzynski (000) makes the assumption that value has shifts in food and agriculture. He set three questions to achieve profitability in the ongoing revolution of business in the new world


1. Who is the real customer?


Part of the challenge the agri-food industry is facing is that the lines between these formerly distinct entities are rapidly disintegrating. In the value chain of Afgri consumers at both ends of the value chain will determine the survival of the company. This means that they must value their consumers on the production side as well as on the end user side and balance the needs of both. Afgri has declared their core business to be in agriculture (Wright. 00). The role of this declaration is however blurring as value adding activities reach beyond pure agriculture and includes services like credit granting to attract customers. With fears competition from other companies like input providers and commercial banks, customers are not set and will they either be customers on grounds of cost or differentiation advantage.


. What are consumers needs and how are they changing?


Consumers preferences will dictate what the industry can accomplish. This reasoning is clearly visible in the GMO debate as consumers dictate the market. A good example from the GMO debate is Monsanto who has put millions into genetic manipulated products, without the knowledge of consumer preferences.


Afgri has achieved competitive advantage over financial institutions in their financial services division regarding customer relationship, but will they lose it with centralisation like they do now.


. How can I create sustainable value when meeting customer needs?


Technology (Product) Leadership (TL- Innovation)


Customer Intimacy (CI -- Service)


Operational Excellence (OE -- Value)


It might be expected that companies in commodity segments such as grain handling and fertilizer tended to focus on OE (operational excellence) as the driving value discipline. Retailers tended to focus on CI (customer intimacy); and basic chemical, seed or equipment companies tended to focus on TL (technology leadership).


Afgri is involved in a differentiated spectrum of activities and need to excel at all three value disciplines in order to prosper, which is far more difficult than excelling at only one. It's apparent that a fourth value discipline is emerging that in some ways was making the first three less and less relevant.


THE FOURTH VALUE DISCIPLINE


The fourth value discipline increasingly critical to success is business design. Business design involves the ability to rapidly configure (and reconfigure) combinations of the other value disciplines in response to the rapidly changing needs of defined customers. This has turned the traditional value chain upside down, as companies start first with customers and then build channels, offerings, and competencies to meet those targeted customer needs. In a question put to Jeff Wright deputy managing director of Afgri (00) he foreseen a flatter business design enabling down stream value adding.


Yuill and Makin (001) said that to sustain success in a hyper competitive environment, companies must be willing to take risks. They claimed that businesses must reject previous business models that focused on issues such as culture, human resources, structure, objectives and strategy and also concepts such as strategic fit and strategic planning, which focus on sustaining advantages and slowing down the escalation of competition - and focusing on the following areas that provide a vision for creating the next market disruption


o Stakeholder satisfaction Afgri shares their customers with several competitors like other agri-food companies and also financial institutions and must they generate "new processes, methods and products" for serving the customer.


o Strategic soothsaying Afgri must constantly seek new knowledge in order to predict what customers will want in the future.


o Speed Taking advantage of opportunities and to respond to counterattacks by competitors.(Competitors include other agri-food companies and financial institutions)


o Surprise Building position and markets before the opposition can counter back. Afgri is involved in geographical diversification to introduce current strengths into new markets.


o Signals Announcements of strategic intent to dominate a market, and which can be used to manipulate the future moves of competitors.


o Shifting the rules which can create tremendous disruption for competitors.


o Simultaneous or sequential strategic thrusts Using several moves to mislead or confuse a competitor. Such moves could include a series of simultaneous product announcements or geographic market entries conducted in concert.


Sustainable wealth creation in corporate governance


Two major statements about wealth creation were published in October 001 in the UK; this paper uses the document of Hermes Pensions Management (Hermes) in an effort to propose solutions for Afgri. Some of these principals will be used as described by Herbert Smith (Mondaq Business Briefing. 00)


Principle 1 Communication


Companies should seek an honest, open and ongoing dialogue with shareholders. They should clearly communicate the plans they are pursuing and the likely financial and wider consequences of those plans. Ideally goals, plans and progress should be discussed in the annual report and accounts.


The King report and the JSE has proposals on including non-financial items in company's statements. It seems Afgri has done fairly well regarding this aspect and do their annual report include most of the necessary compliments. The CEO, Graham Ebedes are driving communication with stakeholders.


Principle - Measuring returns


Companies should have appropriate measures and systems in place to ensure that they know which activities and competencies contribute most to maximising shareholder value.


The worldwide trend to focus more on long-term wealth is also been introduced in SA. Long-term shareholder value is to measure performance in terms of cash flow returns. It emphasises the importance of the Weighted Average Cost of Capital (WACC) to corporate decision-making. GAAP would probably transform as contentious areas of accounting is likely to receive a large amount of publicity in the future and also to be in line with the International Accounting Standards Board (IASB). Evidence that Afgri wants to comply with accounting practices like AC 1 is visible, but do they have to do more in targeting cash flow returns looking beyond the fact whether certain items are shown on their financial statements or not. Afgri has gone far in restructuring their capital base and are results clearly visible.


Principle - Returns and growth


Companies should ensure that all investment plans have been honestly and critically tested in terms of their ability to deliver long-term shareholder value.


A definite problem of some South African companies are the attention given to short-term performance measures that may distract company managers from the goal of creating long-term shareholder value. They should understand that much of the questioning they receive from brokers and fund managers is to help them make decisions about short-term buying and selling of the companys shares; they should not let it influence the basis on which the company is run. A very good example of this issue is a measure like EPS conducted on a quarterly basis versus a measure like EVA conducted over a few years. The use of the EPS measure in Afgri is unnecessary, but must Afgri also take into account the shortcomings of a measure like EVA. This is especially true in an environment like agriculture where seasonal disruption can influence the outcome of EVA. The use of measurements must be included in a balancing score cart


Principle 4 - Growth and risk


Companies should allocate capital for investment by seeking fully and creatively to exploit opportunities for growth within their core businesses rather than seeking unrelated diversification. This is particularly true when considering acquisitive growth.


This statement of Hermes could be controversial as it's debatable whether a strategy of core business or core competencies should be followed. Risk assessment should be done when a company diversify in contrast with balancing risk by diversification. Afgri's strategy is to diversify geographical in contrast with diversification in product groups (Wright. 00). The rationale is to do business in profitable divisions with wider markets to eliminate risk in terms of local agricultural instability. The strategy concerning hedging involves acquisitions in countries with a long-term currency strongness in comparison with the rand. The rand is currently relatively strong against other currencies and would a short-term no-hedging policy be in order.


Principle 5 - Incentivising long-term performance


Companies should have performance evaluation and incentive systems designed cost-effectively to incentives managers to deliver long-term shareholder value.


The code on corporate governance states that it is more important how senior executives are compensated than how much. It is justifiable to compensate managers on the value that has been created. A measurement like EVA currently in work at Afgri would be suited for this purpose. Given the large amount of South African companies who pay their executives on an EVA system, it is likely that such measurements will gain increasing importance.


Principle 6 - Lowering the cost of capital


Companies should have an efficient capital structure which will minimise the long-term cost of capital.


Companies with large cash balances or under geared balance sheets may not be suited to maximise shareholder value. On the contrary, there are companies that has been over geared. There was no definite impression found that the board discuss targeted capital structure in an attempt to reach maximum shareholder wealth. The current capital structure gives Afgri fantastic financial flexibility, with the potential to expand in favour of shareholders. Capital structure adjustments must be constantly reviewed to put Afgri in line with the industry.


Principle 7 - Strategic expectations - Business unit strategy


Companies should have and continue to develop coherent strategies for each business unit. These should ideally be expressed in terms of market prospects and of the competitive advantage the business has in exploiting these prospects. The company should understand the factors which drive market growth, and the particular strengths which underpin its competitive position.


Investors must be able to understand the companys business strategy, as well as look at its balance sheet, in order to judge whether it will be able to deliver long-term shareholder value. Management must therefore be able to describe a coherent strategy for each of the businesses they are in.


Principle 8 - Strategic expectations - Corporate strategy


Companies should be able to explain why they are the best parent of the


businesses they run. Where they are not best parent they should be developing plans to resolve the issue.


If the company cannot justify its continuing ownership of a particular business unit in terms of its contribution to long-term shareholder value, it should be making plans to divest it. An example of restructuring business units could be seen at Afgri with a policy of "if it can't turn around, sell it.


References


Africa News Service. 00. Mervyn King Chairman, King Commission. March 7. p1008086u7606


Africa News Service. 00. The King II Report Threatens Directors Old Boys Clubs. July 5. 1008186u5747.


Africa News Service. 00. Proposals in King Report Will Not Become Law. April


5.p1008115u8


Budzynski, J. 000. WHAT HAPPENED TO PROFITS? Agri Marketing, Nov 000 v8 i10 p0.


Chesnick, D. 1. Financial performance declines for largest ag cooperatives in , Rural Cooperatives, Jan/Feb001, Vol. 68 Issue 1, p0


Chew D. H. 001 Corporate finance where theory meets practice. New York McGraw-Hill


Ebedes, G. 00. Discussion Forums - Have your say about (http//www.landbou.com/News4/Finance/Companies/0,,-8-4 1056,00html)


Ebedes, G. 00. MD, Afgri. Personal interview. 17 September. Delmas.


Ehrbar A.L. 18. Eva The real key to creating wealth. Canada John Wiley & Son, Inc


Goosen, D. 00. Financial Director, Afgri. Telephone interview. 1 September.


Graham. J, Harvey. C. 00. Study Reveals How Companies Decide on Capital


Kemp. S. 00. Moneyweb. http//m1.mny.co.za/C56A8C00448C6B/0/C56A8C00448C6B456C0100A8F?Open&Highlight=,afgri


Structure Mix. Financial Analysis, Planning & Reporting, Feb00, Vol. Issue , p1, 4p; (AN07787)


Mankin. E, Chakrabarti. P. 00. Valuing adaptability Markers for Managing Financial Volatility. Perspective on Business Innovation. Issue The Adaptive Imperative.


Marrs D. 00. Survey Backs Up Findings of King Report On Firms Governance in SA Africa News Service. News Provided by Comtex. Apr 5.pNA


OTKaner 00. Afgri behaal verdienstegroei van 5% (vol 47-, May/June 00)


OTK. 00. Afgri has revised its forecast earnings per share


http//www.otk.co.za/services/nas_showarticle.asp?aid=4. 18 September 00


Ryan, C. 00. EPS CAN OBSCURE TRUE OPERATING PERFORMANCE.


http//free.financialmail.co.za/report/workcap0/cworkcap.htm


Ryan, E. 00. Sustainable wealth creation for shareholders.


http//www.suntimes.co.za/00/11/0/business/surveys/survey4.asp


Smith, H. 00. Institutional Shareholder Activism A Sea Change?, Mondaq Business


Briefing, Nov , 00 pNA.


Willemse, J. 00. Is agribesighede op n nuwe pad? . Landbouweekblad 6 August 00, pNa


Williamson, M & Francis, S. 001 The importance of optimal capital structure Euromoney, Nov 001 pS().


Woods N.A.16 Economic value added (EVA) Uses, benefits and limitations - a South African perspective Southern African Business Review 4(1)46-5


Wright, J. 00. MD, Afgri. Personal interview. 17 September. Delmas


Yuill. M, Makin. V. 001. From Bricks and Mortar to the Virtual A critical review on how the New Sciences offer solutions to problems of discontinuity in the New Economy. Article submitted to Management Dynamics Business Management Stellenbosch University July 001


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9/10/2019

Organisational Behaviour

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Table of Contents


1. Summary of Key Facts……………………………………………


. Statement of the Problem…………………………………………


. Causes of the Problem…………………………………………….4


Write my Essay on Organisational Behaviour for me


4. Solutions, Implementations and Justifications…………………..6


a. Needs Theories……………………………………………..6


b. Individual Difference………………………………………7


c. Cognitive……………………………………………………8


d. Situational…………………………………………………..8


5. Conclusion…………………………………………………………..


6. References………………………………………………………….11


1. Summary of Key Facts


Company XYZ (XYZ) is a venture capital group established to invest in high risk - high reward ventures. These start-up companies develop technologies and products such as therapeutics, that are subsequently commercialised through partnerships within the US and European pharmaceutical and biotechnology industries.


A "Greenfield" operation, XYZ was set up as a wholly owned subsidiary of a government corporation XXX. Funds of 100 million were made available from the State Government. As such, political pressure from the state government placed enormous expectation on the performance of those who initially joined XYZ.


As the CEO, I was the first person to start at XYZ and was responsible for recruiting a suitable team of six to manage the fund. A pre-conceived incentive plan had been proposed by XXX that outlined profit (carried interest) sharing arrangements between the State Government (80%), XXX (15%) and members of the XYZ team (5%). As members joined the group they were initially motivated by the new opportunity at hand, but the motivation flagged, along with performance, as they began to realise the details of the incentive scheme. They considered the split between XYZ and XXX inequitable and proposed it be changed in favour of the XYZ team who actively managed the fund.


. Statement of the Problem


The team identified a number of specific problems surrounding the incentive scheme


• The scheme was developed without input from the XYZ team


• XYZ's annual performance bonus pool was to be drawn from capital from the long-term incentive scheme which may not be realised before seven years.


• The incentive scheme was not considered equitable with other incentive schemes within the venture capital sectors, where most of the carried interest goes to the staff managing the fund.


I also identified three major problems within the XYZ team that may, or may not, have been caused by the incentive scheme problems


• Firstly, there was a general lack of motivation, satisfaction and performance amongst group members. One individual threatened to leave the company if the incentive inequities between XXX and XYZ and indeed the rest of the industry sector were not addressed.


• Secondly, there were difficulties associated with leading the XYZ team. One employee retaliated against the CEO, as well as retaliating against the organisation by breaching confidentiality and complaining publicly about XYZ and XXX.


• Thirdly, there were diminished organisational citizenship behaviours, in that some of the employees refused to engage in any activities that helped others within the team.


. Causes of the problem


According to Hughes et al. 00 there is a close relationship between motivation, performance, satisfaction and leadership.


Kanfer (10) defines motivation as anything that provides direction, intensity, and persistence to behaviour. In these respects the incentive scheme is deficient. There are no specific KPA's, that directs the employees towards achievement of the high-performance required to achieve significant carried interest. The relative amounts of carried interest apportioned to XXX versus XYZ may impact on the intensity of motivation. Finally, persistence of positive behaviours is unlikely given that the incentive is so far out into the future (7 years), that the maintenance of even short- to mid- term motivation is unlikely.


Performance is concerned with those behaviours directed towards the organisations mission and goals. An adequate level of motivation may be a necessary but insufficient condition of effective performance (Hughes et al. 00). Higher motivation will usually only effect performance if other factors are present. Intelligence, skill, and the availability of key resources can affect an employee's behaviour in accomplishing organisational goals, yet they are independent of the person's level of motivation.


The problem with performance was not only related to lack of motivation due to the inappropriateness of the individual performance bonus and team incentive programs, but may have also related back to the fact that the vision, values and mission had not yet been established. The vision, values and mission and associated key performance areas were to be developed once the XYZ team, in its entirety, had been recruited. Without this clear direction and availability of the relevant allocated resources the employee's effectiveness in accomplishing organisational goals was likely to be diminished, regardless of motivational level.


A related problem may have involved the skill and experience base of individual team members. Individuals from the more mature mining industry had been recruited for their commercial acumen and legal qualifications to balance out the PhD/MBA members of the team from the biotechnology and pharmaceutical industry. This meant that the mining individuals, although extremely valuable in the commercial arena, would need careful coaching in order to develop the appropriate skills associated with the biotechnology and pharmaceutical arenas. Without these skills it was likely that diminished motivation may have had some impact on the poor level of performance.


Job satisfaction involves the attitudes or feelings about the job itself, pay, promotion, or educational opportunities, supervision, co-workers and workload (Saal & Knight, 188). The implicit link between satisfaction and motivation is that satisfaction increases when employees are able to accomplish a task, especially when the task is challenging. Again without the appropriate skill base some of the employees could not be delegated the more challenging activities which would have normally led to a high degree of satisfaction.


Although performance and job satisfaction are related, it is not logically true that performance must be higher among more satisfied workers (Podsakoff & Williams, 186). There is considerable debate as to whether satisfaction causes performance, performance causes satisfaction and/or rewards cause both performance and satisfaction (Greene, 185; Iaffaldano & Muchinsky 185; Lorenzi, 178). The most compelling argument is that the correct allocation of rewards do positively influence both performance and satisfaction. Performance contingent reward or incentive is most likely to influence performance in a positive way. Satisfaction and performance should be considered as two separate but interrelated work results that are affected by the allocation of rewards (Wood et al., 001).


Research has shown that people that are more satisfied with their jobs will also willingly engage in organisational citizenship behaviours. These are behaviours not directly related to one's job that are helpful to others at work and therefore supportive of the workplace (Bettercourt, Gwinner & Meuter, 001). The growing level of dissatisfaction meant that team members began to work more autonomously, taking total control of specific areas, not interested in other team members input and failed to leverage their own skills and experiences across the projects within the team.


Various leadership behaviours can often result in more satisfied employees. Leaders must be in a position where they can effectively solve problems and implement the necessary motivational techniques. The ability to motivate is vitally important to morale and performance. Additionally team members need to be appropriately selected, power and influence tactics need to be used correctly, the leader must be seen as being ethical and credible, provide the necessary resources, develop employee skills and remove barriers to allow the group to accomplish it's goals. If employees do not have the appropriate skills or resources to accomplish a group task then trying to continually increase their motivation may diminish their performance and frustrate them (Campbell, 188).


4. Solutions, Implementations and Justifications


This section uncovers possible solutions and implementations through a discussion of the key aspects of 10 different approaches to motivation in the context of performance, satisfaction and leadership. The approaches are organised into four categories comprising need theories, individual-difference approaches, cognitive theories, and situational approaches.


a. Need Theories


In order to get the XYZ employees to engage and persist with the behaviours needed to accomplish group goals, an appeal to their needs may be made. The three major needs theories include Maslow's (154) hierarchy of needs, Alderfer's (16) existence-relatedness-growth (ERG) theory, and Herzberg's (164, 166) two-factor theory. All three theories are similar in that they assume that people are motivated to satisfy a universal set of needs, but differ primarily in the types of needs that supposedly underlie or drive people's behaviour.


From Maslow's perspective the best solution may involve taking account of the employees position on the needs hierarchy and ensure all lower-order needs are satisfied before appealing to employees self-esteem or self-actualisation needs. Physiological and security needs are very well catered for at XYZ, but one way the teams belongingness needs may be improved could be to allow them to present their specific projects to the board each month as part of the regular board meetings.


Alderfer's perspective that multiple needs can be satisfied simultaneously, may indicate that if we are simultaneously able to supply tools for development of skill gaps within the group (for example the biotechnology skills) we may also be able to help satisfy growth needs that motivate individuals to achieve greater personal and organisational challenges.


Hertzberg suggests absence of hygiene factors such as supervision, working conditions, co-workers, pay, policies/procedures and job security result in dissatisfaction, while motivators related to achievement, recognition, the work itself responsibility, advancement and growth result in satisfaction. Focusing on Hertzberg's motivators it may be possible to establish second and third funds that allow current employees to achieve and be recognised within the primary fund, and take on the responsibility of a second or third fund in the future.b. Individual Difference


Unlike the needs theories that assume people share some fundamental needs the individual difference approach assumes individual differences and emphasises a person's intrinsic motivation to perform and achieve a particular task. To improve group performance it will be important to select only those employees who possess both the right skills and have a higher level of achievement orientation or find work to be intrinsically motivating (Atkinson, 157; McClelland 185). One solution may be to set up the group as a functional-project matrix allowing individuals to leverage their specialist skills across all of the projects while the most achievement oriented individuals act as leaders to drive projects across the various functional specialties.


c. Cognitive


The next set of theories, goals setting, ProMES and expectancy theory, examine motivation from a cognitive perspective. These theories assume that individuals make rational conscious choices about the direction, intensity and persistence of their behaviours and generally engage in behaviours that maximize payoffs and minimize costs.


For example in alignment with goal setting theory firstly the employees need to be shown that the goals are both specific and difficult, to result in consistently high effort and performance (Locke and Latham, 10). Secondly, in order to get critical goal commitment the goals need to be set through participation with employees. Thirdly, goals would be accompanied by feedback. This could be accomplished by holding an off-site meeting where XYZ team members could co-develop the vision, values, mission and associated goals.


Complementary to goal setting, the expectancy theory would involve motivation of employees by clarifying links between behaviours, performance and rewards (Vroom, 164). Further to this ProMES theory involves motivating others by clarifying links between behaviours, performance, evaluations, rewards, and personal needs. The mission and associated goals could be used as a guide to develop key performance areas, where each individual is clear about the short-term and long-term, individual and team rewards associated with achieving specific responsibilities, while feedback is measured via known measurement criteria.


d. Situational


The job characteristic and operant approach, examine motivation from a situational perspective. Leaders will likely be more effective if they learn to recognise situations where various approaches, or the insights particular to them, may be differentially useful. For example particular members of the team may find great motivation in taking positions on the board of directors of the companies for post-deal governance activities, contingent on successfully completing investment decision making recommendations, following through due diligence and adopting appropriate behaviours with the investee companies during deal negotiation and closing.


In summary the following activities are to be implemented as a result of the chosen solutions described above


• 60 degree interview to ensure other leadership or team issues are identified


• Team advance (off-site meeting) to co-establish vision, values, mission, goals, key performance areas, specific responsibilities and measurement criteria that would constitute our annual performance review process.


• Implement the functional-project matrix and delegate specific responsibilities and accountabilities.


• Rectification of the extrinsic reward system (performance bonus scheme and team profit-share incentive) to provide both short-term and long-term incentives on both an individual and team basis.


• GAPS analysis of skills and resources and appropriate coaching and development plans for identified team members.


• Opportunities to present to the XYZ board and participate as directors on the boards of investee companies.


5. Conclusion


Management continuity and commitment is critical for optimal fund performance. The need to encourage retention and alignment by providing the team with both short-term and long-term incentives, with consideration of both individual and team performance and comprising both financial and personal development incentives has been shown to be essential.


The optimal solutions chosen addressed the underlying causes of these issues including motivation, performance, satisfaction and leadership. Motivation was shown to impact directly or indirectly on performance, satisfaction and leadership and the solutions subsequently chosen and implemented addressed these rather than simply correcting the monetary rewards associated with the performance bonus and incentive scheme.


6. References (as they appear in the text)


Roach, C.F., and Behling, O. (184) Functionalism Basis for an Alternate Approach to the Study of Leadership. In Leader and managers International Perspectives on Managerial Behaviour and Leadership. Ed. J.G., Hunt, D.M., Hosking, C.A, Schriesheim, and R., Stewar. Elmsford, NY Pergamon, 184.


Hughes, Ginnet & Curry (1) Leadership (rd edition) Irwin McGraw Hill


Kanfer, R. "Motivation Theory in Industrial and Organisational Psychology." In Handbook of Industrial and Organizational Psychology. Vol. 1. Ed. M.D. Dunnette and L.M. Hough. Palo Alto, CA Consulting Psychologists Press, 10, pp. 75-170.


Saal, F.E., and P.A. Knight. Industrial Organisational Psychology Science and Practice. Belmont, CA Brooks/Cole, 188.


Bettencourt, L. A., K. P. Gwinner and M. L. Meuter "A Comparison of Attitude, Personality, and Knowledge Predictors of Service-Oriented Organisational Citizenship Behaviours." Journal of Applied Psychology, 86, no. 1 (001), pp. -41.


Campbell, J.P. "Training Design for Performance Improvement." In Productivity in Organisations New Perspectives from Industrial and Organisational Psychology. Ed. Campbell, J. P., Campbell R. J. and associates. San Francisco Jossey-Bass, 188, pp. 177-16.


Podsakoff, P.M. and Williams L.J. "The Relationship Between Job Performance and Job Satisfaction." In Generalising from Laboratory to Field Setting. Ed. E.A. Locke. Lexington, MA Lexington, 186.


Greene, C.N. 'The Satisfaction-Performance Controversy', Business Horizons, Vol. 15 (17), p.1.


Iaffaldano, M.T. and Muchinsky, P.M. 'Job Satisfaction and Job Performance A Meta-Analysis', Psychological Bulletin, Vol. 7 (185), pp. 51-7.


Lorenzi, P. 'A comment on Organ's Reappraisal of the Satisfaction-Causes-Performance Hypothesis', Academy of Management Review, Vol. (178), pp. 80-.


Wood, J., Wallace, J., Zeffane, R.M., Schermerhorn, J.R., Hunt, J.G., & Osborn, R.N. (001) Organisational Behaviour Global Perspective, nd edn., Brisbane John Wiley & Sons.


Atkinson, J.W. "Motivational Determinants of Risk Taking Behaviour." Psychological Review 64 (157), pp. 5-7.


McClelland, D.C. Human motivation. Glenview, IL Scott Foresman, 185.


Maslow, A.H. Motivation and Personality. New York Harper &Row, 154.


Alderfer, C.P. "An empirical Test of a New Theory of Human Needs." Organisational Behaviour and Human Performance 4 (16), pp. 14-75.


Hertzberg, F. The Motivation-Hygiene Concept and Problems of Manpower." Personnel Administrator 7 (164), pp.-7.


Hertzberg, F. Work and the Nature of Man. Cleveland, OH World publishing 166.


Locke, E.A., and Latham, G.P. "Work Motivation and Satisfaction Light at the End of the Tunnel." Psychological Science 1(10), pp.40-46.


Vroom, V.H. Work and Motivation. New York John Wiley, 164.


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9/05/2019

Spares Import

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9/03/2019

A sheep

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Teleconferencing is a term used when workers fulfil their job functions remotely from the office where they are based, most commonly it applies to employees which work from home instead. The meaning of teleworking often means to employees working at other company sites but the meaning varies to where ever they have decided to work.


The minimum facilities needed to enable a teleworker are


§ Personal computer


§ Modem


§ Software


§ E-mail


§ Telephone or Mobile


A benefit for the company wishing to use teleworking is that they can have reduced office and parking space requirements as the employees may only pop in for a visit so they will not need any offices or parking spaces. More improved staff to motivation and retention as they will still have deadlines but will have there peace and quite as they will be alone at home with no distractions.


The disadvantages are that it is more difficult to for managers to monitor and control the staff as they are not watching them for the duration of there work, additional costs are also needed to provide the employee with home computer, software etc and it also provides a possible security threat to sensitive company data which could be accessed from the computer by anyone else.


Three benefits of using an information technology system are the speed, accuracy and reliability.


§ Speed, Computers can process millions of instructions every second which allows them to complete a task in a short amount of time.


§ Accuracy, The results of a calculation carried out by a computer are likely to be completely accurate, such as typing errors.


§ Reliability, in many organisations, computer based information systems operate for 4 hours a day, 7 days a week and are only stopped when making repairs or routine maintenance.


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9/02/2019

A Comparison of Two Short Stories by Kate Chopin, 'The Blind Man' and 'The Story of an Hour'.

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Kate Chopin, born in 1850 is the author of 'The Story of an Hour' and 'The Blind Man'. She had a Catholic and affluent upbringing, and at the age of 0 she married Oscar Chopin. They produced 6 children and she devoted herself to motherhood. This marriage ended when Oscar Chopin died from swamp fever in 188. Kate Chopin's doctor encouraged her to become a career writer, and she published many works, where the theme was often controversial. Kate Chopin was interested in female emancipation, racial quality and the repressive aspects of marriage, which is shown in 'The Story of an Hour'.


'The Story of an Hour' describes a woman's mixed reactions to the news of her husband's sudden death. Her feelings are very complicated, and Kate Chopin explores her thoughts and actions using symbolism, personification and metaphors. The story follows a leisurely pace, until the end, when the events become unexpected and condensed. The story is based around Mrs Mallard's repression, and how being repressed by her husband and the society affects her life.


The title, 'The Story of an Hour' immediately raises expectations. It indicates that the story will show dramatic changes in a person's life within an hour. The first sentence in 'The Story of an Hour' shows Mrs Mallard's vulnerability


"Knowing that Mrs Mallard was afflicted with heart trouble."


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This sentence describes Mrs Mallard with a heart problem, which gives the idea that she may be old, as heart trouble is normally associated with old people. This image that the reader has formed is later broken, as in the eighth paragraph we find out that "she was young". Kate Chopin describes Mrs Mallard physically, which is used to reinforce our interest, as we had the image in our heads that Mrs Mallard was an old lady, but then we find out that she is not. Kate Chopin does this because it gives the reader a chance to form a picture of Mrs Mallard, and take control in what she looks like.


Mrs Mallard is told the news of her husband's death in "broken sentences" and "veiled hints". These phrases remind us that Mrs Mallard has heart trouble and once again show us her vulnerability. She is told about the death in this way because she can't take in too much at once, as she might die.


The Second paragraph is straight into the action, as the reader is told how Brently Mallard died


"railroad disaster was received, with Brently Mallard's name leading the list of 'killed'. He had only taken time to assure himself of its truth by a second telegram."


Technology is to blame for the death of Brently Mallard, and as in 'The Blind Man' Kate Chopin shows her feelings of dislike towards the growth of technology in the nineteenth Century. These two lines also convince the reader that Brently Mallard is dead as it shows how Richards found out about the accident, and then checked to make sure it was true. The reader will have no reason to doubt this piece of information, which is why the ending is so surprising.


Kate Chopin uses a strong metaphor to describe Mrs Mallard's changing feelings


"When the storm of grief had spent itself"


This metaphor is describing Mrs Mallard's reaction when she receives the information about her dead husband. "The storm" has been used to describe the grief that overcomes Mrs Mallard because it does not last very long, which is just like her feelings. This metaphor is very strong and emphasises to the reader how much Mrs Mallard loved her husband. Although later in the story her feelings are very different Kate Chopin wants the reader to realise that Mrs Mallard did care for her husband very much and was not joyful because he had died but because she was now free to live her life the way she wanted.


The line "she did not hear the story as many women have heard the same" gives the reader a clue that Mrs Mallard did not feel the same way as many women do about their husbands. This idea is than reinforced in paragraph four and five because she is noticing all the positive images, not the negative. Everything outside should be in sympathy to what Mrs Mallard is feeling, but instead she notices new life and happiness. The "open window" could symbolise freedom, which the reader knows Mrs Mallard feels later in the story.


During the fifth paragraph, Kate Chopin uses symbolism to show the changes in Mrs Mallard's life. Outside, Mrs Mallard is noticing what is effectively happening to her life, as she notices "the new spring life" and "the delicious breath of rain". This connects with Mrs Mallard's life because it has just taken a new direction, and she is starting a new life without her husband. A strong example of symbolism that Kate Chopin uses is "patches of blue sky showing here and there through the clouds". This describes the feelings that Mrs Mallard is having over her husband's death. Initially she is sad, and grieving, but she can see that there is a chance of happiness and freedom.


As in the first paragraph Mrs Mallard is shown as being vulnerable, and this feeling of vulnerability is suggested in this phrase


"as a child who has cried itself to sleep continues to sob in its dreams."


This line shows how frail Mrs Mallard seems, and it initiates the question of how old she is, as the reader has not yet found out that "she was young". It also refers to the subject of Mrs Mallard being vulnerable, and showing that she is scared which has been afflicted by her husband's attitude towards her. Mrs Mallard's feelings are very complicated, and the reader cannot be sure whether Mrs Mallard is glad her husband is dead, or whether she is unhappy, as this line shows. Mrs Mallard's happiness, or unhappiness is confusing for the reader, as they are not really sure what she is feeling, but as the story unravels the reader will realise that Mrs Mallard was happy at the new-found freedom, but she did love her husband sometimes.


In the eighth paragraph the line "bespoke repression" suggests that, although Mrs Mallard is young, she has suffered and been dominated. These lines become the key to the whole story as the plot unfolds. They make the reader stop and think, how has she been dominated? Why has Kate Chopin included this description of Mrs Mallard? As we progress further in the story the reasons become clear, and Kate Chopin very clearly describes how Mrs Mallards husband had repressed her, which led to the early lines on her face.


Mrs Mallard's eyes reflect the way her thoughts and feelings are coming together


"But there was now a dull stare in her eyes, whose gaze was fixed away off yonder on one of those patches of blue sky."


Her eyes are dull and lifeless and reflect the way that she was repressed. They show the way that she was unhappy during her marriage. The way her eyes are fixed on the patch of blue sky show how she knows that something good is going to come out of the death of her husband, and how it is going to make her happy.


This sense of freedom comes slowly to Mrs Mallard, as she does not yet realise what it is


"There was something coming to her and she was waiting for it, fearfully."


Mrs Mallard knows that because of her husband's death something is going to happen to her and she realises that it will change her life dramatically. Mrs Mallard is scared, and maybe this is because she is all alone, and she does not know how she will handle life without her husband. Mrs Mallard is afraid of no longer being repressed, as her husband repressed her for many years. During the ninth paragraph Kate Chopin has used personification and referred to the senses to describe how Mrs Mallard feels the freedom coming. Using these techniques makes the 'freedom' sound alive, like it is a living thing, and emphasises how important it is. Another technique Kate Chopin uses is a rhetorical question, which along with the personification builds up the suspense of what is going to happen to Mrs Mallard, and reveals how Mrs Mallard is trying to make sense of the situation.


"She was beginning to recognise this thing that was approaching to posses her"


This powerful personification makes the reader realise how powerless Mrs Mallard is compared to the 'thing'. Kate Chopin also includes a simile to describe the way in which Mrs Mallard tries to "beat back" this feeling of freedom, "as powerless as her two white slender hands would have been". This makes the reader realise that there is no way that Mrs Mallard can prevent the 'thing' possessing, and overtaking her.


When Mrs Mallard lets her feelings go she realises what it is that is going to possess her, and this comes as a shock to the reader, although we already had an idea that it was coming. Kate Chopin has used direct speech for the first time


"She said it over and over under her breath 'free, free, free!' "


This reveals to the reader that Mrs Mallard is not quite sure whether or not she is free, and will no longer be repressed as she repeats the words over and over. It implies that Mrs Mallard is not quite secure with her feelings, and still feels a bit scared. The fact that Mrs Mallard whispers the words might be because she feels ashamed or guilty because her husband was a good man and she should not be feeling like this. Kate Chopin has used direct speech because it makes the reader feel more involved with the story, because Mrs Mallard is confiding in them, and not her sister, Josephine or Richards.


When Mrs Mallard knows that she will be free a sudden change in her physical appearance occurs


"The vacant stare and the look of terror that had followed it went from her eyes. They stayed keen and bright."


Kate Chopin has referred to Mrs Mallard's eyes to connect with her feelings, as she did in paragraph eight. These sentences show that Mrs Mallard is now happy with the fact that she is free. It's as if new life has been given to her. Her eyes are a symbol of her changing emotions. Her excitement is also shown through her pulse beating fast and the "coursing blood" that warmed her body. The mention of blood will also give the reader an image of rebirth. This phrase is also used to remind the reader of Mrs Mallard's heart condition, and to reinforce the fact that she may die. This builds up tension, because we get the idea that something may happen as her heart problem is mentioned regularly. This comes true, because the cause of her death has to do with her heart.


Kate Chopin uses an oxymoron, "monstrous joy" to describe Mrs Mallard's thoughts. She uses this to express the idea that it is bad for Mrs Mallard to be happy, instead she should be grieving and be sad. The oxymoron also represents the ambivalence of Mrs Mallard's feelings, whether she should be happy or sad that her husband is dead.


In paragraph thirteen it shows the reader that Brently Mallard was a good man, and in no physical way did he abuse Mrs Mallard, "the kind tender hands". The reader will not quite understand why Mrs Mallard felt repressed in her marriage, as today marriage no longer represses women. We are unused to the feeling of being dominated and want to know why she felt happy and free when her husband was killed. We also get an idea of Mrs Mallards personality from the fact that "she saw beyond that bitter moment". This indicates that she is optimistic and looks towards the future, not dwelling on the past.


Kate Chopin reveals the reasons for Mrs Mallard's repression in paragraph fourteen, which brings the whole story together. Mrs Mallard felt like her husband was dominating her life. Brently Mallard was living her life for her; "she would live for herself." He was not letting her have any freedom, and everyone needs freedom in their life. This is why she is so glad that he is dead. She can start a new life without him, controlling it herself. Mrs Mallard has gone from being vulnerable to self-asserted and independent.


Paragraph sixteen is one of the shortest in the story, which is aimed to build up tension and make the ending even more suprsising


" 'Free! Body and Soul, free!' she kept whispering."


Direct speech has been used again, to show that Mrs Mallard has finally realised that she is free from her husband and that she will no longer be repressed. Mrs Mallard keeps whispering the words over and over because she is letting her old life go, and this will be the last time that she ever thinks of it. She realises that she is a free woman.


Kate Chopin shows Mrs Mallard's independence through Josephine's speech. For the first time in the story Mrs Mallard is referred to as Louise, and this shows that she is her own person. She is no longer being referred to as 'Mrs Mallard' because her husband is dead, and there is no need to be reminded of him, as she is free from him forever.


When Mrs Mallard realises that she is free her mind starts running ahead of her


"She breathed a quick prayer that life might be long. It was only yesterday she had thought with a shudder that life might be long."


The same phrase has been used twice, but in a totally different context. The first time it is written Mrs Mallard is free and happy, but the second time it is written it refers to the time when she had a husband and was being repressed. This is effective because it makes the reader realise just how happy Mrs Mallard is, and how her life can be more forward now that her husband is finally gone.


In paragraph twenty the simile, "she carried herself unwittingly like a goddess of Victory", emphasises her joy and her posture shows how much her husband's death has improved her outlook on life. This new 'Mrs Mallard' is a big contrast to the weak and feeble woman at the beginning. Kate Chopin uses reasonably simple language to describe Mrs Mallards actions, which is very effective because it echoes her simple thought of being "free".


The last three paragraphs are condensed and short, which builds up the tension before the surprise of Brently Mallard coming home arrives. The first sentence in the twenty-first paragraph is an element of suprise, as thoughts will be running through the reader's head, "Who can it be?" This question is answered in the next line, as Kate Chopin has described a "travel-stained" Brently Mallard entering the house. It comes as a complete shock, as at the beginning of the story we were told that Brently Mallard was dead, and it had even been checked to make sure that it was true.


"He had been far from the scene of the accident, and did not even know there had been one."


Brently Mallard is amazed, he had no idea that there had been an accident let alone that his wife had thought that he was dead. Kate Chopin cleverly describes both Josephines and Richards reactions but not Mrs Mallards. This is left to the readers imagination, which makes us feel superior because we understand how she would have felt.


Chopin uses a very short sentence to create a dramatic impact when Brently Mallard enters, "But Richards was too late". This puts a thought of doom into the reader's mind, as they know that something bad is going to happen, which it does. Mrs Mallard dies. The doctors say that she dies of "joy that kills" because she thought her husband was dead, but he ends up being alive. This is wrong. Mrs Mallard dies from despair that her husband is still alive. She is full of hatred because she realises that everything she just gained, all the freedom is lost in a couple of minutes. She can't imagine going back to her normal life, being repressed after she has thought of what life would be like to be a free woman. The reader will now realise the importance of all the information that was given about Mrs Mallard's heart problem, as it is the cause of her death. The reader will be just as suprised as Mrs Mallard to find out that Brently Mallard is still alive. This is because the reader has been involved with the story, and has got to know just what Mrs Mallard has gone through, and how her life has been, and what it was going to be like. The reader will feel what she feels, and is just as shocked and angry as Mrs Mallard was.


Throughout the story Kate Chopin used many effective techniques to describe Mrs Mallard's thoughts and exactly how she was feeling. This was mainly done through symbolism, with paragraph five containing a lot of useful information, so the reader could see exactly into Mrs Mallard's mind and what she was thinking. The "open window" was used twice in the story, which is symbolising her freedom. The first time it was used was before she realised she was free, but the second was used after she knew that she would be free forever. The short sentences and the semi-colons used in the last few paragraphs build up the tension so the last line comes as a complete surprise. The reader will never have expected any of it, as we thought that Brently Mallard was dead. The reader has got to remember that although Mrs Mallard was repressed by her husband and she was happy when she thought he was dead, she did love him very much, although it is not shown very clearly.


'The Blind Man' as in 'The Story of an Hour' shows how repression has affected a person's life. In 'The Story of an Hour' Mrs Mallard was repressed by her husband, whereas the Blind Man has been repressed by the middle and upper class. The story does not reveal to the reader much about the blind man's emotional feelings and thoughts, although his physical appearance is easy to picture.


The first paragraph of 'The Blind Man' is similar to that of 'The Story of an Hour' as the main character is seen as being vulnerable. "His old straw hat and faded garments" show that the man is poor, and the way he walks "slowly" down the street gives the impression that he is unhappy. Already the reader will have gathered a lot of information so they can form a picture in their head, although we are not given a name. At the end of the paragraph the reader finds out that the man is "blind, and moreover stupid." This shows that he is uneducated, which leads the reader to believe that he is lower class, along with the fact that he is poor. The word "stupid" is not the opinion of Kate Chopin, but that the opinion of the upper class. The fact that "in the red box were lead pencils, that he was endeavouring to sell" also show the reader that the man is poor and uneducated, because the middle and upper class have more educated jobs, that do not involve wondering round streets trying to sell something.


Kate Chopin has emphasised throughout the story about the Blind Man being lower class, and also how unfair the class system is. This gives the reader the impression that Kate Chopin did not like the feelings the upper class had towards the lower class. The "iron railings" act as a barrier between the upper and the lower class, separating them from eachother although they all belong in one community. The upper class do not want to be associated with the lower class.


The growth of technology is mentioned in 'The Blind Man' just as it is in 'The Story of an Hour'. The "electric button" represents the wealth of the upper class, as they can afford the latest technology. This technology is important at the end of the story, as once again it is the cause of the death. Kate Chopin shows her dislike towards technology, as she describes the cars as "monstrous". The sentences describing the death as in 'The Story of an Hour', show irony that man cannot control his own inventions


During the third paragraph when the Blind Man tries to sell his pencils he is turned down


"but the man or maid who answered the bell needed no pencil, nor could they be induced to disturb the mistress of the house"


This is another example of dislike towards the lower class, from the upper class. They see the blind man as unimportant, and act as if they receive unwanted visitors every day. They show no sympathy at all for the lower class, and do not even care that the man is poor, let alone blind. Getting turned down by the maid or man does not bother the blind man; he just keeps on going, from door to door. This shows the reader that the blind man is lonely. For the blind man it is his livelihood, but to the upper class it is "so small a thing." His actions also show that he has nothing better do because he walks "aimlessly" and "drifts" down streets.


Kate Chopin uses personification to describe the blind man's hunger


"Hunger, with sharp fangs, was gnawing"


Hunger has been described like it is hurting the blind man. It emphasises the fact that he is poor, and can not afford much food. The blind man is also thirsty, which is another example of how poor he is, as drinks are not very expensive and he can not even afford that. Kate Chopin uses a hyperbole, "the sun was broiling" to describe just how hot it is. She uses this exaggeration to trigger sympathy for the blind man, as he must be boiling.


The message of the story is reinforced in the last line of paragraph four. "A kind hearted woman felt sorry for him, and wished that he would cross over into the shade". Without actually stopping to tell the reader what she is trying to put across, like she does in 'The Story of an Hour, Chopin suggests how she feels about the subject of poorer people. That is people can feel pity for other people, like the "kind hearted woman" but dont actually do anything to help them. This is irony. We ask ourselves, is she really a kind-hearted woman?


Chopin very cleverly makes the reader feel what this is like, by describing the man in such detail. We can almost see him ourselves, and feel the disgust at how he has to live, and feel pity, sorrow and compassion for the man. Nevertheless we can not do anything to help him.


In the fifth paragraph the blind man's box is very important, and the phrase "the man drifted" has been used. Kate Chopin does this to remind the reader that the blind man has no purpose in anything he does, because he is lower class. He is very protective over his box, as it is his only means of living


"With the instinct to protect his own and his only means of sustenance, he resisted, shouted at the children and called them names."


If the blind man lost his red box, then he would lose his life. The fact that he shouts at the children, and does not use violence against them is because he is blind. He has no idea where they are compared to him, he can only guess from where their voices are coming from. His only meaning of defence is his voice, as he can not physically harm anyone, because he can not see. The policeman who "jerked him violently", "him" referring to the blind man represents the unfairness of the lower class. If he were not blind then he would have been hit, and although this is bad it just goes to show how differently he is treated just because he is blind, and lower class.


If you inspect the paragraph closer there is a lot of irony. If the man had been rich the policeman would have told the children to go away. This is the theme that Chopin explores all the way through the story, but tries to put it across to the readers in different ways, like she does in 'The Story of an Hour'.


The end of paragraph five is a turning point in the story because, from now onwards the pace is rapid and things happen swiftly, whereas the first four paragraphs are unhurried and leisurely. There is a lot of description packed into the earlier paragraphs, with metaphors, similes and short sentences used to create impact. This is a lot like the pace of 'The Story of an Hour'.


The next paragraph emphasises the vulnerability of the blind man, just like Mrs Mallards freedom was emphasised in 'The Story of an Hour'. The paragraph is full of descriptive words to help us picture in our minds what happens in the rest of the story. The "monster electric cars", "clanging bells" and "terrific impetus" suggest that the cars will have something to do with the fate of the blind man because they are described in such detail. The extremely short sentence, "He started to cross the street" is used by Chopin to instil a sense of doom in our mind. From this sentence we know that something dramatic is going to happen, because of the way that it is to the point and a very assertive statement. This is very alike to the sentence "But Richards was too late" in 'The Story of an Hour'.


In the seventh paragraph Kate Chopin has suprised the reader, but without revealing what has happened


"something horrible happened that made the woman faint and the strongest men who saw it grow sick and dizzy."


This shocks the reader, as they will have had no idea this was coming. Something dreadful has happened but what it is has not been revealed yet. This makes the reader feel excited, and therefore want to read on. The scene has been described as a "sickening sight" with "doctors dashing". Alliteration has been used to make the words stand out, and catch your eye and make it more exciting. The punctuation, in particular semi colons and short sentences have been used to quicken the pace. The reader will feel the nervousness of the people mentioned in the story, and will feel involved in what is happening. They will be caught up in the moment.


This story, like 'The Story of an Hour' is a very surprising twist in the tale. The reader will think that it was the blind man who died, but instead it was "one of the most wealthiest, most useful and most influential men of the town". The use of superlatives exaggerates the position of the man. Kate Chopin used this effective twist in the tale to shock and surprise the reader. This line also shows how the society approves and will like anyone who has money, and will look up to them just because they are rich.


The last line shows the reader that the blind man had no idea what just happened, as he carries on "stumbling on in the sun". This idea of the blind man having no purpose in his life, just going anywhere has been mentioned throughout the story. He "walked slowly" at the beginning of the story, "walked on in the sun" after the incident with the policeman and his "aimless rambling" shows how he can do anything; he has nowhere to go, nowhere to be. This technique of Kate Chopin's has been to try and gather up sympathy for the blind man, who lives an unhappy, disturbed life, which has been brought on by the attitude of the society, and his repression. It also links the end of the story to the beginning, which is a cyclical structure. He will just carry on as normal, with no change.


At the end of the story the reader will realise just how different the classes were perceived, then they are now. The class system was shown throughout the story, with the blind man representing the lower class, the maid representing the middle class and the businessman representing the upper class.


The main similarity between the two stories, 'The Story of an Hour' and 'The Blind Man' is repression. Kate Chopin wrote both of her stories based on repression. She writes as the omniscient author in the stories in order to give us an overall view of the plot and events in the story. Both of the main characters were repressed in the nineteenth century. Mrs Mallard was repressed by her husband and the blind man was repressed by society, which neither occurs in modern life. I think that this repression plays a big impact on how the characters feel about life, and what their actions are. If they had not been repressed they may have lived a very different life. Mrs Mallard would not have died, and the blind man may have had a more full filling, well-worth living life.


The difference between this repression is that Mrs Mallard slowly realised she was being repressed, and now that her husband was dead she would be free. She knew that she would live a happy life where she would be the one in control, instead of her husband. The reader doesn't really find that much out about the blind man. They know that he was repressed by society, but not really how he felt about it.


The theme of repression and the idea of vulnerability are quite confusing in both stories. The reader can not be sure if Kate Chopin wants us to feel sympathetic towards the character as the reaction Kate Chopin wants the reader to have is not always straightforward. Kate Chopin wants the reader's feelings towards the main characters to be ambiguous. At the end of both stories the reader will feel sympathy but other emotions will also be felt.


The reader is not given an insight to the blind man's feelings, whereas in 'The Story of an Hour' we are. Kate Chopin does not reveal much about the blind man, as the reader does not even find out his name. Kate Chopin does not write about any of the blind man's feelings or emotions, which makes it harder for the reader to interact with the story. In 'The Story of an Hour' Mrs Mallards feelings and thoughts are shown clearly throughout the story, and the reader feels like they know exactly how she feels, and therefore the ending is more dramatic as they will feel the blow of finding about her husband still being alive.


In both stories the reader feels like the main character is older than they actually are. In 'The Story of an Hour' when the reader is told about Mrs Mallards heart trouble we sense vulnerability, and link it with being old. The blind man is also described as if he is old, although we know that both of these characters are actually "young". Kate Chopin does this to catch our interest, as we will be surprised when we find out that they are young, and with Mrs Mallard we are not told that she is young until the eighth paragraph.


A big difference between the two main characters is wealth. While Mrs Mallard is rich, and probably middle class, the blind man is poor and lower class. Mrs Mallard would probably live in the place where the blind man is selling his lead pencils. This may make the reader think about how Mrs Mallard would react to a lower class man knocking on her door selling pencils. Would she be sympathetic towards him or would she just act as if he is not a proper person?


Both stories have 'two deaths'. In 'The Story of an Hour' we think Brently Mallard dies, but at the end of the story we find out he is still alive, but Mrs Mallard then dies. In 'The Blind Man' we think that the blind man gets run over, but then we find out that it is actually the "rich man" that dies. The reader is mislead in both stories, as they first they think Brently Mallard is dead, then find out he's not, and in 'The Blind Man' think the blind man dies, but in fact he doesn't either.


During the first four paragraphs in both stories Kate Chopin uses short sentences to emphasise a particular part of the story that would otherwise go unnoticed. In 'The Story of an Hour', she wrote "But Richards was too late". "The sun was broiling" is an example of this technique in 'The Blind Man'. This short sentence stresses how hot and uncomfortable the weather was, which is important to make us feel that we know all about the blind man, so that we feel immense pity for him.


By the end of paragraph four we are convinced we know everything about the main characters. However in both stories we do not, and it is as if we are pulled into a false sense of security about the main characters and what will happen to them. Chopin makes us feel that we know the main character in 'The Blind Man' by using personification, as she did to Mrs Mallards feeling of freedom. However in this story she personifies the blind mans hunger to try and make us understand how he felt, "Hunger, with sharp fangs". Another way in which she tries to help us understand his desperation and suffering is by using powerful words to describe him, "a consuming thirst parched his mouth and tortured him". This expression is extremely powerful, like the expression, "whose lines bespoke repression" in 'The Story of an Hour'.


The end of paragraph five is like a turning point in both the stories because, from now onwards the pace is rapid and things happen swiftly, whereas the first four paragraphs are unhurried and leisurely. There is a lot of description packed into the earlier paragraphs, with metaphors, similes and short sentences used to create impact.


When Chopin describes the body as "mangled figure", she does not leave anything about the accident to our imaginations, unlike in 'The Story of an Hour' when she leaves Mrs Mallards death for the readers to assume. We are then shocked at the end of the sentence when she says, "the people recognised one of the most influential men in the town". This comes as a great shock to us, because we thought it was the blind man. It makes us feel that if it had been the blind man there wouldnt have been such uproar. "How could such a terrible fate have overtaken him?" This sentence makes the point very accurately that wealthy people are 'blind' to the poor. They only care for people like themselves and only try to help others in a similar class to them. They were quite willing to help the rich man when he was killed, but when the blind man tried to sell them pencils they refused to help him.


Both of the stories by Kate Chopin are based on a very modern theme, that although was relevant 50 years ago, is still appropriate today. 'The Story of an Hour' explains the message very clearly and makes it easy for the reader to understand. However 'The blind man' needs to be examined more closely in order for the reader to grasp what Chopin is saying about society.


I prefer 'The Story of an Hour' because we get to know Mrs Mallard as the story progresses and feel that we know her better than anyone else. In my opinion this is very important because we become emotionally involved with her part in the story and feel that we are taking part in the incidents in the story, along with her. When the twist occurs, we are as shocked as Mrs Mallard and feel that only we understand why she really died. This feeling of superiority makes me feel satisfied with the end of the story. I also think that the message is a lot clearer and easier to understand in 'The Story of an Hour' which made me feel contented because I easily understood what Kate Chopin was trying to tell me.


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