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The first Fila Shoe
The first Fila tennis shoe and the first Fila sandal appeared on the market in 18. Both were produced on license to the LARIO shoe factory. This was the turning point, which radically changed Filas situation, projecting the company into the elite class of world-wide sport brands. The U.S. market demonstrated growing interest in Fila shoes, which reached a peak in the years from 1-6 with sales of basketball shoes. Publicity was guaranteed by connections with big names representing the world of NBA basketball like Kevin Johnson, Masburn, Webber, Stackhouse and Grant Hill. In Europe, Filas basketball adventure included exciting moments such as Phonola Casertas success in 11, or when Virtus Kinder Bologna won the shield and Eurolega during the magic season of 18.
Filas entry into soccer
In 16 company horizons widened to include soccer. In order to acquire an image in the sport most loved by Italians, Fila put their faith in a great champion with personal charisma, Franco Baresi.
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Teams wearing Fila clothes
Beginning in 17, the top teams in the most important European championships were wearing Fila clothes, including Fiorentina (Italy), West Ham (England), Hamburg (Germany), Grazer (Austria), Zurich (Switzerland), and FC Twente (Holland).
Running
The 14th of November, 1 is also on the list of historical dates for Fila. On that date, Moses Tanui, world champion in the 10,000 meter run in 11, wore a Fila suit while running in the New York Marathon.
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The shoes in the running collection are the result of technological research and renewed attention to design. Shoes and clothing lines present a more accented fashion bend, perfect for satisfying even the youngest consumer.
Our athletes continue winning. 1 is flying towards a triumphant finale, with the winnning the World Championships by Paul Tergat, the 14 medals won by the national teams sponsored by Fila at the world championships in Seville, the Fila Team victories in the great Rotterdam, Boston, and Berlin Marathons.
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