8/20/2012

Analysis of Sears' website

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Sears.com has three types of intentions that their website tries to provide. The first intention, of course, is to sell their products over the web. Sears has a wide variety of products so a customer can purchase everything from a washing machine to a power saw to even kitchen utencils and clothes all on one website. Sears will ship all items that can be delivered by Airborne or U.S. Mail to your home or workplace. A customer can have their product(s) shipped any physical address within the continental United States. Under a special request, Sears will also ship to Military (APO) Addresses, Puerto Rico, and the U.S. Virgin Islands. Sears has a Store Pick-Up option for customers that do not want to pay for shipping charges. Another great thing about the Store Pick-Up option is that a customer does not have to wait for the product to be shipped to their preferred address, rather they can drive to their nearest Sears store and pick up their particular product(s).

The second type of intention of the site is to provide product repairs and home services. If someone needs repairs on major brand appliances, electronics, lawn & garden equipment or heating & cooling systems, a Sears’ technician can come directly to their house. The Sears’ technicians are trained to service all major brands no matter where they were bought. All one must do is schedule an appointment, which can be done online, for a Sears’ technician to come to your house and either repair a product or give a free estimate for home services.

The third, and final, type of intention of the site is to allow users to locate the nearest Sears store or just any Sears store in general. After typing in the zip code, city, and state you are looking for, the website will display all Sears stores within your location. This particular feature is especially handy when using the Store Pick-Up option. One can purchase a product or products online and then use the store locator to find the nearest store to pick it up at.

The Sears website layout makes it very easy to navigate through. Although there really is nothing flashy or dynamic about it, by the layout being basic it makes the site more user-friendly to people who may not know much about the internet. On the homepage it always displays weekly sales specials along with the price and links to each item on sale. The large tabs at the top of the page make it very easy to go straight to whatever type of product one is wanting to buy or view. These large tabs are located on almost any page you visit which makes it very convenient. This allows a user to jump to different departments without returning back to the homepage. Along with the tabs there is a column on the left side with links to each department and even the sectors within each department. At the very top of the homepage, there are links to a customer’s “shopping cart”, their profile, and the status of their orders. There is also a quick link to customer service and the store locator page. If a user happens to get confused about how to navigate through the website, there is even a link at the bottom of the homepage to a site map which has links to every aspect of the entire website.

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In comparison with Walmart.com, Sears’ Website is really similar in terms of the layout of the site. They both have the tabs at the top that links to different departments within their stores and both sites also have the column located at the left of the page which links to departments as well as specific types of products within a department. Both sites advertise special sales they are offering and have a store locator but Sears.com has a lot more links on their homepage, which makes it easier and faster to find exactly what you want to view. Sears has a link on their homepage that will take you to a Sears’ homepage that is written in Spanish. This feature of course makes it more user-friendly to Spanish speaking people than Walmart’s Website.



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